LinkedIn is the premier platform for professional networking, knowledge sharing, and industry discussions. In an age where digital presence matters significantly, businesses are finding novel ways to optimize their brand visibility.
One such method is embedding the LinkedIn feed on their websites.
This blog post offers a comprehensive guide on two different methods for achieving this:
1. Using a social media aggregator platform Idukki
2. Utilizing the direct LinkedIn post embedding option
let's delve into the methods to embed LinkedIn feeds on your website.
Method 1: Embed LinkedIn Feed Using Idukki
Idukki is a popular social media aggregator that fetches feeds from multiple platforms, including LinkedIn, and embeds them into your website. Here's a step-by-step guide:
Step 1: Create a Idukki Account
Visit the Idukki website and sign up to create a new account. If you already have one, simply log in.
Step 2: Create a Collection
Select “Collection” and then “All Collections” on the left-hand side panel, which will open a list of all your albums. Choose the collection you wish to update with LinkedIn feeds by clicking “Add Feed”. A pop-up window will appear.
Step 3: Connect LinkedIn
In the “Add Feed” dialog, confirm that the source is set as LinkedIn. Then, click “Add” to complete the process.
Step 4: Moderate and Customize
With Idukki, you can filter out irrelevant content and customize your feed's appearance using different themes, styles, and layouts.
Step 5: Embed LinkedIn Feed
To preview your collection, click “Publish”. Then, select “Copy Code” to copy the HTML code that you will need later.
Now Log into your website backend and begin editing the page where you plan to include the feed.
Paste the embed code to the section where you want the feed to be displayed.
Publish your changes to finalize the process.
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Method 2: Direct LinkedIn Post Embedding
If you wish to embed specific posts instead of an entire feed, LinkedIn's direct post embedding option can be your solution. Here's how to use it:
Step 1: Select the Post
Choose the LinkedIn post you want to embed on your website. Click on the three dots (More options) on the top right corner of the post. In the drop-down list that appears, click on 'Embed this post'.
Step 2: Copy the Embed Code
LinkedIn will generate an embed code for the chosen post. Simply click on 'Copy Code'.
Step 3: Embed Post on Your Website
Paste the copied code in your website's HTML where you want the post to appear.
Why Choose Idukki For Embedding LinkedIn Feed
Choosing Idukki to embed LinkedIn feeds onto your website is a decision packed with numerous benefits. Here's why:
1. Automation:
With Idukki, the process of embedding LinkedIn feeds is not just simplified but automated. Once you set up your preferences, Idukki fetches updates from your LinkedIn profile automatically and displays them on your website.
This means you don't have to manually update or manage your feed, saving you valuable time.
2. Customization:
Idukki offers a range of customization options, allowing you to style your LinkedIn feed to match your website's design and aesthetics.
You can choose from various themes, layouts, and design styles, ensuring your LinkedIn feed enhances your website's visual appeal.
3. Content Moderation:
The platform provides powerful moderation tools that let you filter out any irrelevant or inappropriate content. This ensures that only high-quality, brand-relevant content is displayed to your website visitors.
4. Responsiveness:
Idukki ensures your LinkedIn feed is responsive, meaning it displays well on all devices, including desktops, laptops, tablets, and smartphones.
This is critical in an era where a significant portion of web traffic comes from mobile devices.
5. Analytics:
Idukki provides valuable analytics insights, helping you understand your audience better.
With data on user behavior and interaction, you can refine your content strategy, making it more effective and targeted.
6. Easy Integration:
Idukki is compatible with all major website platforms and CMS, making it easy to integrate your LinkedIn feed irrespective of your website's backend technology.
Elaborating the Benefits of Embedding LinkedIn Feed on Your Website
Embedding a LinkedIn feed into your website can yield far-reaching benefits that range from brand authenticity to improved SEO, increased user engagement, and fruitful lead generation.
Here is a more detailed exposition of these advantages:
1. Establishing Brand Authenticity
In the modern era where the Internet teems with countless businesses, one factor that significantly differentiates a brand is its authenticity.
Customers are increasingly shrewd, yearning for transparent and authentic interactions with brands. In this scenario, a LinkedIn feed serves as a testament to your brand's credibility.
By embedding a LinkedIn feed on your website, you provide a window into your business's professional network and achievements. The endorsements, testimonials, and industry discussions displayed highlight your expertise and credibility, fostering trust among visitors.
Furthermore, LinkedIn feeds offer transparency, granting potential clients an unfiltered glimpse into your business operations and values. The professional standing of LinkedIn also adds a seal of authenticity to your brand, setting you apart from competitors.
2. Boosting User Engagement
Embedding a LinkedIn feed into your website ensures that the content is regularly updated, which plays a significant role in boosting user engagement.
Visitors are often intrigued by dynamic content that offers fresh insights each time they visit your website. The regular flow of new articles, shared insights, company updates, or testimonials from LinkedIn keeps your website vibrant and interesting.
This practice encourages users to spend more time on your website, navigating through various sections and interacting with the content.
Moreover, the engagement goes beyond mere reading; it can prompt website visitors to comment, share, or like the posts, driving further interaction. Such engagements, combined with the professional credibility of LinkedIn, can lead to enhanced user retention rates.
3. Improving SEO Ranking
Search Engine Optimization (SEO) is critical for digital visibility. Fresh, engaging content is a key
determinant in search engine algorithms, and embedding a LinkedIn feed is an excellent way to ensure that your website always has updated content.
When users spend more time on your website, it reduces the bounce rate - a factor that search engines consider when determining page rankings.
Similarly, user interaction with your content, like shares and comments, also contribute positively to SEO. Consequently, an integrated LinkedIn feed can enhance your website's organic traffic, increasing the chances of ranking higher on search engine result pages.
In addition, the diverse content from a LinkedIn feed, featuring unique keywords and phrases from various posts, contributes to keyword optimization. This rich mix of industry-relevant keywords can further boost your website's SEO ranking.
4. Aiding Lead Generation and Conversions
Lead generation is the lifeblood of any business aiming to convert digital traffic into potential clients. The strategic integration of LinkedIn feeds into your website can play a crucial role in this process.
Visitors on your website can view your professional accomplishments, endorsements, testimonials, and business insights directly through the embedded LinkedIn feed. It allows them to gauge your credibility, industry authority, and the quality of products or services you offer.
Such insights can persuade potential clients to invest trust in your brand, opening doors for initial dialogues or direct inquiries. In other words, a well-curated LinkedIn feed can serve as a powerful lead magnet.
Moreover, the user engagement fueled by dynamic LinkedIn content aids conversion. The more users interact with your website, the more they develop familiarity and trust in your brand, enhancing the likelihood of turning these leads into loyal customers.
Conclusion
In conclusion, both Idukki and the direct LinkedIn post embedding option offer different advantages. The former provides an automatic, regularly updated feed, promoting dynamic content, while the latter allows precision in choosing which content to display.
With these methods, embedding LinkedIn feeds onto your website is just a few clicks away, allowing you to harness the full potential of professional networking for your digital growth.
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