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How to Collect Customer Reviews on Any Website

Updated: Sep 28, 2023

Start looking at how your customers feel about your company to evaluate if it is genuinely successful. However, collecting that information is not very simple. Can you actually learn what your customers think about your products, services, or company overall? Fortunately, you can. Collecting customer reviews on your website is the simplest and most efficient method to find out.

Nobody wants negative reviews, as you obviously already know, but businesses are unsure how to ensure that the majority of the reviews are good. Is there anything else a business can do to avoid the damage caused by a wave of negative reviews?

Allowing your customers to comment positively about their experience will surely encourage others to make purchases. Where do you believe these potential customers go to learn more about your company? Customer reviews should be posted on your website, and that's exactly where they should be. So, how do you collect customer reviews on your website? Some ideas are presented here.

Why should you include reviews on the website?

Customer reviews will provide your website with more social evidence. Your potential customers will recognize you as a reliable brand. Furthermore, customer reviews will provide you with information on how to improve your product and the overall buying experience. This is definitely a great opportunity not to be missed.

Customer reviews have numerous advantages, including:

  1. Improved SEO positioning.

  2. Greater trust in your organization, product, or service.

  3. Altering the decision-making process.

  4. Minimizing the time it takes to buy a product.

Methods To Collect Customer Reviews

There are different ways for a company to collect customer reviews, but not all of them are appropriate for every situation. Here are some ideas for getting customer insights and learning more about how to improve your products and services along the process.

1. Add a review section to your website

The first step in collecting the reviews you want is to create a section or form on your website where users can quickly submit their reviews. You should make sure that your customers may submit more broad opinions about your brand and overall services in addition to showing user reviews underneath your products and services.

collect customer review

This is why having a dedicated section on your website would be beneficial, as you will be able to conveniently gather all of your user reviews in one place. Furthermore, customer reviews that focus on your brand and customer service rather than the specific products or services you offer will give you a better understanding of how your customers think.

2. Switch your current reviews to public

You may also want to make sure that your customers can always find and read the reviews you get. In other words, you should include all the customer service reviews you receive on your website in a review section under your products/services, possibly under a section for customer comments.

reviews on website

This may encourage other customers to post a review as well, especially if they see you respond and assist individuals in any way you can. Whether direct or indirect, a review can still help you develop and improve your services, so don't be hesitant to display it online.

3. Do email follow-ups

After a customer has placed an order, you should always email them, thanking them for their purchase and informing them that you are available to assist them with whatever they may require. In this case, automating your emails is a great technique to ensure that you always collect reviews after a sale is finished. It will assist you in keeping track of all of your customers' activities and fulfilling them on time.

This email will not only validate their purchase in their minds, but it will also increase their trust in your business and encourage them to provide a review after they receive their goods.

Here is a template sample to assist you in understanding how to write your review email in a professional, friendly, and helpful manner:


Hi ,

We're glad you visited us recently, . Let me follow up with you to learn more about your experience. Were you satisfied with everything?

Our goal is to provide our customers with an exceptional experience, and your review allows us to achieve that goal.

Thank you for your time,

A review request via email is a very useful follow-up tactic. Idukki is a fantastic tool for collecting email reviews from customers. One that can truly assist you in keeping track of your customers' demands while also showcasing to them that you are there for them throughout their entire experience with your business.

Such interactions will make your customers feel much more comfortable about providing you with a meaningful review.

4. Integrate customer review surveys

Making an excellent customer survey isn't easy because there are so many complicating factors. First and foremost, there are numerous questions you may ask your customers and responses you can predict. In any case, you'll need to think carefully about the questions you should ask.

Instead of a few pop-up windows dispersed around your website, your surveys should be broader. You can ask more specialized questions and receive better, more responses this way.

Whether you do business all over the world or not, you should make sure to maintain track of such information from all of your customers. You should not only construct a specialized survey for each region with which you operate, but you should also translate all the reviews you receive into their local language.

5. Create polls across social media accounts

Social media platforms are quite powerful, and they may significantly simplify the review-receiving process. Platforms such as Facebook and Twitter allow users to create timed polls, in which they may ask questions and receive responses quickly.

Polls can help you collect input on any topic related to your business activity, including queries or difficulties. For instance, you can inquire about anything from "How do you appreciate our delivery process?" to "What other things would you like us to develop in the future?".

Both of these questions are simple to answer via social media and can help you improve the services you deliver to your customers. Idukki is also helpful in collecting customer reviews in messages across various social media platforms. What are you waiting for? Take advantage of this great tool now.

6. Add Shopify reviews to your website

Collecting product reviews differs significantly from collecting service reviews. It demands a more dynamic interaction with the eCommerce platform on which you sell your products.

However, there are numerous eCommerce review systems that may assist you in collecting and displaying customer reviews for each of your products.

If you own a local business and sell your products using the Shopify e-commerce platform, go ahead and pick Idukki for Shopify. This will allow you to generate review requests automatically, collect reviews from previous and present customers, and show the most recent reviews in beautiful widgets on your Shopify site.

When a customer purchases something from your Shopify store, they will receive an email with a product review invitation as part of the post-purchase communication with the buyer. They can send their product reviews and photos in the same email. We recommend that Shopify users try Idukki to see how brand awareness will improve their conversion rate.

7. Add Google Reviews to Your Website

A Google reviews widget is a type of tool that webmasters and web developers use to manage and display Google reviews on a website. The problem is that there are many Google review widgets to pick from, but not all of them are created equal in terms of functionality. Some take some technical knowledge to set up, while others are rather simple and may be deployed in minutes.

If you simply copy and paste reviews onto your site, the credibility of the post is lost, and you risk violating content usage rights. However, these reviews can be embedded directly to your company website.

  1. Log in to the Google account that manages your company's listing.

  2. You need to load your Google+ business page.

  3. In the lower right-hand corner, click the share button.

  4. In the top right corner of the shared post, click the choices arrow.

  5. From this option, select "Embed Post."

  6. Copy the Header code.

  7. In your preferred editor, open your website's review page.

  8. Copy the header code and paste it between the <head></head> HTML tags.

  9. Copy and paste this code wherever you want the review to appear.

You no longer need to follow the above steps to have Google reviews added to your website. The good news is that Idukki has made adding reviews to your website simple by doing research.

In a Nutshell

Asking the right questions to the right people at the right time is the cornerstone of a truly customer-centric website. As a result, online reviews should be an important component of your company. It's one of the simplest ways to read your customers' brains and figure out what they're thinking.

To get to the root of your customers' worries and fix them in time to improve your service.

Idukki can assist you in this regard. You may learn what your prospects and customers are thinking about in the simplest way possible by using it. Find actionable insights and take an edge over this competitive business world.

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