We are evolving constantly. Gone are the days of digital earliest years, when we had to navigate confusing social media platforms and pixelated videos. Nearly 4 billion people around the world now have access to smartphones. Today, everyone is using this technology to make stories, share experiences, and get visibility on platforms like Instagram, Snapchat, and TikTok.
As more businesses use content marketing to engage with customers, it’s time for your company to catch up with these changing trends and dive into video. But how do you make your content marketing stand out from the crowd? User-generated Video Content should be utilised.
What Is User-Generated Content?
User-generated content (UGC) is any content created by your audience, including text, video, photos, and reviews. Because of this, it’s also known as user-created content (UCC). Because it is made by customers, for customers, this form of content is more effective than commercials and engages your target audience better.
Furthermore, search engines respond favorably to user-generated content; According to Kissmetrics, “25% of search results include connections to websites that host UGC.” As a result, user-generated content (UGC) is an effective technique to improve your marketing strategy.
Brands can even solicit UGC from influencers and micro-influencers. They can also entice dedicated customers to post video reviews of their products on various social media sites in order to boost brand awareness.
What Is User-Generated Video Content?
User-Generated Video(UGV) is a type of user-generated content that is produced and shot by the user rather than a professional creative team. While UGV has grown in popularity as social media and video creation technologies have advanced over the previous two decades, its usage in business is still relatively new.
Top 3 Examples Of User-Generated Video Content
The difficulty with a UGC campaign is encouraging people to join and create high-quality content. While there are different tactics, such as hosting contests and giving free prizes, developing the type of UGC you want to see might be difficult. Here are some truly excellent user-generated video content examples to get you started.
Nike is a great example of user-generated videos that work. The #betterforit campaign was designed by the company to encourage and empower women to achieve their fitness and health goals.
Personal experiences from world-class athletes and champions, like track and field sensation Allyson Felix, are included in the ad. Felix personifies the #betterforit campaign through her training and competition hardships and goal-setting approach.
The Nike campaign’s popularity was due to its body acceptance message, which encouraged women to take care of themselves and shine in the spotlight, reinforcing Nike’s objective to promote and inspire athleticism.
GoPro, a video equipment firm, relies on user-generated content to keep its YouTube channel afloat, with its top three videos all shot by users. Those three videos have accumulated over 400 million views as of December 2021.
Not bad for content created at no cost to GoPro. UGC has grown to the point where they now have its own awards presentation and offer daily photo challenges to encourage its users to be more creative.
With a 100% digital marketing that mainly depended on influencer ratings, Rihanna’s makeup line, Fenty Beauty, took the industry by storm. Fenty Beauty created videos on their products by combining reviews and testimonials from loyal Fenty clients.
In the previous two years, this customer-centric strategy has helped the business gain 10.6 million Instagram followers.
How To Create User-Generated Video Content?
Brands can acquire and use user-generated content in a variety of ways to connect with consumers. Here are some tips for how to launch a user-generated video campaign successfully.
Giveaways and Contests
Contests are an efficient technique to raise brand awareness and target a largely untapped niche market. It’s even more successful because people are frequently eager to win prizes, leading to a flood of website visitors.
For example, Eggo (a Kellogg’s company) held a recipe contest in which users could submit alternative ways to make Eggo waffles. Users were encouraged to share images and videos of their dishes on various social media sites, generating a lot of buzz for the business and a stronger consumer base.
The winners (a gingerbread Eggo waffle and a spiced pumpkin apple Eggo crumble) got cash prizes as well as a lot of social media likes and shares.
Trending Hashtag Campaigns
User-generated content should be about your customers, not your product. Customers who feel “seen” are more likely to leave positive reviews and generate more online content.
Starbucks, for example, launched a “Meet Me At Starbucks” campaign, allowing people to share their tales about the first time they visited Starbucks or when they met someone interesting there using the hashtag #HowWeMet.
Customers were so delighted to share their experiences on Instagram and Twitter with videos.
We already know that online published reviews can influence people’s shopping decisions significantly. Visual content marketing, on the other hand, can help you stand out.
You can show buyers how your products might look on them rather than on a model by including UGC visual components on your website, product detail pages (PDPs), and other areas.
Many fashion manufacturers use their loyal customers and influencers in their user-generated content strategy by providing them with clothes to evaluate.
The advantage of influencer marketing is that brands can precisely monitor what type of content customers want to engage with and what item is being sold the most as a result of that content.
Different Types Of User-Generated Video Content
The reason why user-generated content works on social media is that, as humans, we are naturally affected and inspired by other people’s experiences.
We are more likely to trust and follow the lead of an existing user of the brand who has generated video content expressing their experience with its products because:
- Unlike us, they have direct familiarity with the product or service.
- The content is motivating and encourages the viewers to try out the brand.
- It acts as social proof, influencing purchasers’ purchase decisions.
Let’s have a look at some of the methods for creating UGC video content.
Content marketing is always changing and adapting to new technology, habits, and ecosystems. The emergence of short-form content is an outstanding example.
Videos provide potential buyers with a better understanding of your products. In fact, video is preferred by 72 % of buyers when learning about a product or service.
However, there is no universal time limit for short-format videos. A short-form video on Twitter, for example, can last up to 2:20 minutes, although the limits on TikTok, Instagram, and YouTube are 60, 30, and 60 seconds, respectively.
They’re a new way to make and watch short, amusing, and snackable videos. Brands can possibly narrate their story, personalize their marketing approach, and better connect with their audience by utilizing this type of user-generated video content.
Users seek detailed information and engaging videos when they want to learn anything in depth. According to a Google survey, over two-thirds of internet customers watch videos before making a purchase.
Hundreds of millions of people use YouTube, Facebook, and Instagram, among other social media platforms, to post unbiased content about their experiences with brands and products. This content is persuasive and impactful since it provides dynamic insights, helps buying decisions, and is an important aspect of establishing user trust.
In addition, according to a Google report, 80% of respondents claim they flip between internet search and video while shopping for things to buy. Long-format videos can be an excellent choice in this case because they help to develop connections.
Also Read – Benefits Of User-Generated Content
Is User-Generated Content Really That Important?
Are you unsure if your average, moderate UGC is adequate? That may be true, but UGC video content amplifies all of the benefits to new heights. This is why:
User-Generated Video(UGV) Content is Inexpensive
Sure, you’ve tried to make a video in-house and know how difficult it can be! Producing content is a bootless mission that might not be worth it, from the need to buy editing software, DSLRs, lights, and mics to finding time to record and edit.
On the other hand, user-generated video content is developed by people, is ready to use, and can be quickly integrated into your marketing strategy.
Using UGV content generated through marketing techniques can let you tap into the potential of trusted content creators without breaking the bank, rather than investing large sums of money on equipment or cooperating with influencers to make content for you.
More Effective Than Branded Videos
It only takes one good video to boost the effectiveness of your marketing efforts. Furthermore, videos are beneficial because:
- UGVC creates genuine content that people connect with.
- Ads that incorporate user-generated video content can increase paid ad conversions by 28%.
- Because this content is so fascinating, it may easily hold the audience’s attention.
- Furthermore, because this content is trustworthy, it might persuade prospects to include the brand’s items in their lives.
- Delivers content to meet consumer expectations
Driving user engagement is a difficult task, especially given that consumers’ thoughts are frequently distracted. Displaying intriguing, distinctive, and authentic content can help bridge the deal. In 2019, videos made for 84 % of all web traffic, which may surprise you.
This clearly shows that consumers prefer video content to static material. Users are looking for more video content showing their counterparts in order to make more educated purchasing decisions.
Increases Brand Authenticity & Reliability
Users’ opinions are unbiased because user-generated video content is made and shared at their choice. Video creates 3x more reliability than conventional UGC because people may sense and be motivated by the users’ emotions and expressions.
Furthermore, UGV has no hidden agenda, making the content more genuine and credible than professionally produced brand videos.
How can user-generated content be a key part of your marketing strategy?
Users spend a significant amount of time looking through intriguing video content published on sites such as TikTok, Instagram, Facebook, and Snapchat. Brands can use user-generated video content to connect and engage with customers in a unique and real way.
Idukki is the most trusted platform for capturing and leveraging user-generated content on social media sites. It has been assisting worldwide brands in effortlessly increasing brand trust, engagement, and conversions.
The premium product suite is aimed to deliver enterprise-level user-generated content (UGC) solutions for all marketing engagements. Utilize Idukki to gather content generated by people across various social media platforms, tweak it as needed, and use it across marketing channels to accelerate their brand’s growth.